Karthik Srinivasan Workwise with Naukri

In this episode of Workwise with Naukri, host Sana Grover sits down with Karthik Srinivasan, Independent Communications Consultant, ex-Ogilvy, ex-Flipkart, and one of India's most respected voices on personal branding, marketing, and communications strategy. Karthik unpacks his three biggest career leaps, why agency life beats client side, and how he ran a B2B campaign for IBM using cricket. He breaks down what actually makes a brand iconic (with a sharp take on Piyush Pandey), why "authenticity" on social media is mostly performance, and his 100-window house theory of personal branding.